Thursday, 4 February 2010

Ogilvy at Sweet Tooth

Had a meeting with the top-notch advertising and marketing creatives, strategists and planner guys from world renown PR and communications agency Ogilvy today to discuss marketing ideas for Sweet Tooth. A very productive meeting. This Ogilvy project is headed by Ruth and was set up to help small businesses promote themselves more.

Sweet Tooth Sweet Shop

Posted by rjamieson

The problem:

Sweet Tooth is a sweet shop that specialises in old – fashioned and exotic sweets. Georgina the owner wanted ideas to increase footfall and raise awareness locally.

The solution:

We suggested that Georgina:

- Put a pinata outside her shop to get local kids and adults to come down.

- offer unusual gift packages aimed at adults: so gift tokens, valentine’s day, mother’s and father’s day gifts.

- stencil a trail of sweets to the shop on the pavements running past the shop to lead people in.

Sweet Tooth are in Brixton Village Market, off Atlantic Road in Brixton.

Posted by James Hodge